Lida Groenewald Research Consultants, a specialist strategy
and research solutions consultancy, was founded in 2002.
Our commitment
Our primary
philosophy is to offer our clients top quality research by:
• Creating and developing innovative tailor-made methodologies
• Partnering with our clients to understand their business
• Translating research results into business intelligence, using this
insight to provide both operative and strategic solutions
• Conduct high-level (third-order) analysis
• Provide continuity by giving continuous feedback to our clients
throughout the research process
Our expertise
Experienced
in all aspects of qualitative and quantitative research – from research design up to
analysis and presentation of findings.
Quantitative
services include full-scale data processing up to advanced statistical analysis.
Qualitative
expertise include using both traditional and innovative methods, such as:
• Focus
groups
• Creative
groups • In-depth
interviews (including triads and dyads) • Consumer
immersions –
ethnography • Mystery
Shopping • Projective
techniques (including the development thereof)
• Ideation
workshops
In addition to conducting research, the following services are also
provided:
• Research
advisory services
• Training
workshops
• Desk
research • Strategy
design and implementation of research findings via strategic workshops
Areas of research
Any research focussing on human behaviour & dynamics, including:
• Customer
satisfaction surveys
• Corporate
climate & culture assessment
• Organisational
development research
• Environmental
psychology (including tourism satisfaction, design impact analysis, community
involvement, etc.)
• Programme
evaluation
• Motivational/diagnostic
brand research (including customer segmentation)
• Communication
& advertising (including advertising, pack design, concept and taste
testing)
• Media
research
• New
products & product development
• Business-to-business
research
• Customised
studies to provide for clients' unique needs
